Summer Swell Art Show @ International Surf Museum w/ Project Save our Surf

It was a GREAT Wednesday night in HB for there monthly Art Walk. Lots of heads out to see SICK surf art and more , listen to Mellow Music, and enjoy complementary PRIMOs…Not much better than that for a Wed. night!

MUCHO Mahalos to the Mauli Ola Ohana, Don B!, Justin Ratowsky and Mr. Gary Seahaggs!

If your interested in helping “SAVE OUR SURF” please check out:

Otherwise check out some photos from the night.

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Great night for ROOTS in San Clemente! BIG UPS to NRS and all there OHANA! Eric the Sound Guy, and Ms. Matty behind the bar for keeping it PRIMO. Check out some photos from the night, and stay tuned for more to come @

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Summer Soundwaves Tour w/ Tribal Seeds and Seedless!

Check out our boys this summer on a nation wide tour coming to a city near you. Sorry Hawaiian’s…They will be coming to the rock soon!

Get your tickets at:  OR

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Polynesian Underground presents: The Babooze Braddahs, Frank Delima & Augie T!

You like PRIMO and Comedy…This is your ticket to that!

Friday Aug. 5th @ Don the Beachcomber!

LIVE in Direct…See flyer for more info…

Wellen Body Surfing Art Show powered by PRIMO

If  your in San Clemente this Sat. COME CHECK OUT A FREE ART SHOW!  6pm start!

Wellen body surf show

The VW Classic in Irvine…..That VW is PRIMO

I took the 1963 PRIMO VW DOUBLE CAB PICKUP TRUCK to the worlds largest VW show a few weeks back, the VW CLASSIC.  I have read about this event in VWTRENDS Magazine since I was young.  I never thought I would attend, nevermind driving a PRIMO double cab.  The crowd loved the truck, everyone took photos.  The Hawaii boys came over to represent their VW Club, and couldn’t believe the PRIMO Truck.  It was funny because one guy works for our beer distributor and actually drives a PRIMO delivery truck!  ” Big Island…Small World eh”

One bus, as I just saw in USA Today was at the show that stood out, well…it sold at auction for over $210,000 yesterday!  Here are some photos from the show.

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Reggae Sundays @ DIGGS in Huntington Beach!

If you like Reggae and $2 PRIMOs…Check out: Cali Conscious and friends every Sunday in Huntington Beach!



This Saturday July 2nd @ Saint Rocke in Hermosa Beach!!!

The official CD Release party of…FORTUNATE YOUTH!!! Presented by Resin Music:

with Special Guests: SEEDLESS and Floaters!

Doors open @ 7pm! Get your tickets @

PRIMO Specials ALL NIGHT! Come support our PRIMO proud braddahs and skank the night away to there brand NEW Album! CHEE!

All aloha at the Royal Hawaiian-TIKI TACO TUESDAY

PRIMO had a memorable eventing with great music, good vibes, and onolicious Tacos.  The Royal Hawaiian is throwing a great taco tuesday and PRIMO night, and we think you may want to check it out.

Here is the scoop. Join Royal Hawaiian on Tuesday for Taco Tuesday….Tiki style!
Live music by Justin Ratowsky of Cali Conscious (
$2 Tacos-Kalua Pork or Baja Style Fish
$3 Primo 16oz. ‘Big Braddah’ Beers


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Tiki Taco Tuesdays @ Royal Hawaiian in Laguna Beach!!!

Next time your in Laguna Beach stop into one of the most “Hawaiian Style” places there are in the OC…Royal Hawaiian!

PRIMO specials for late night happy hour! BUT if you really want to party be there Tuesday 5/31 for the “official” Tiki Taco Tuesday Launch party fueled by the BIG BRADDAH Can! LIVE music from Justin Ratowsky from 7-10pm                      ( ) HE’S PRIMO! $3 Cans and $2 Tacos! Look for the PRIMO VW to be in the house!!!

BE THERE!!! Visit ( ) for more info.

SHOT OUT to Chef James an Colleen for keeping it PRIMO! Chee!

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