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The VW Classic in Irvine…..That VW is PRIMO

I took the 1963 PRIMO VW DOUBLE CAB PICKUP TRUCK to the worlds largest VW show a few weeks back, the VW CLASSIC.  I have read about this event in VWTRENDS Magazine since I was young.  I never thought I would attend, nevermind driving a PRIMO double cab.  The crowd loved the truck, everyone took [...]

All aloha at the Royal Hawaiian-TIKI TACO TUESDAY

PRIMO had a memorable eventing with great music, good vibes, and onolicious Tacos.  The Royal Hawaiian is throwing a great taco tuesday and PRIMO night, and we think you may want to check it out. Here is the scoop. Join Royal Hawaiian on Tuesday for Taco Tuesday….Tiki style! Live music by Justin Ratowsky of Cali Conscious [...]

San Diego Magazine-Best of North County 2011

We had a great time at the Hyatt in Carlsbad this past Friday.  PRIMO beer has great success in North County San Diego.  There is some aloha up there and we have had a great time working in that part of the mainland.  Lots of surfers, Hawaii’s, and beach lifestyle folks that enjoy our beer [...]

Polynesian Underground and PRIMO BEER at the Del Mar Marriot-All summer!

Tribal Theory along with friends and family had their CD release part at the pool on Saturday.  With PRIMO Big Bruddah Cans, a PRIMO beach ball, a body painter, a hot tub, boardshorts and bikini’s, it was easy to have a good time.  Reggae music outside…what more could you ask for.  Keep an eye on [...]

Poke and PRIMO-No Ka ‘Oi

The Orange County 1st ever Poke Festival took place at Don the Beachcomber last night, and I am still full!  So much POKE, broke da mouth.  There was choke restaurants from Orange County area pushing out plenty ono kine grindz.  PRIMO was flowing and so were da bruddahs, reppin the old school PRIMO aloha shirts. [...]

San Diego-City Beat Festival of Beers 2011

They called for rain, but that doesn’t happen in San Diego!  A blue sky greeted the breweries and attendees of the 4th annual City Beat Beer Festival this past Saturday.  The event was in North Park area and the crowd packed in….SOLD OUT.  Over 2000 people filled their sample cups with some of the finest [...]

Belly Up- Rob Machado – PRIMO

Rob and Jon Swift, along with their talented mucician friends, put on a nice North County show this past week at the Belly UP.  What a great venue for the Cardiff Local to kickoff his latest tour.  With perfect surfing showing on the screen behind him (along with his silhouette shadow) I enjoyed my PRIMO [...]

PRIMO BEER delivering…… the mainland

www.surfindian.com This Saturday Night in PB-art, beer, positivity

PRESS RELEASE   What:  Surfindian Harry Holiday art show and opening reception When:  Saturday, February 26, 6-10 pm Where:  Surfindian, 4652 and 4658 Mission Boulevard, Pacific Beach, CA  92109       On Saturday evening, February 26, from 6-10 pm, Surfindian will host an opening reception for a new art show from San Diego’s own [...]

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Surf Photos  PipeMasters are on!

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